The Four Pillars Of Dental Acceptance

The Four Pillars Of Dental Acceptance

1. Patients accept dentistry for their reasons – not yours.

2. Patients say “yes” to non-clinical benefits – not procedures; benefits will always be non-clinical.

3. Patients accept dentistry based on emotions and justify with logic.

4. It is more important for your patient to feel that s/he is understood by you than it is for him/her to understand your treatment plan.